WordPress SEO is a lot easier than people think. How many times do you search on Google and click onto page two of the results? Probably never. If you want your website to be found on search engines then you have to optimise it for the correct search results. This is called SEO (search engine optimisation). This article is here to help you achieve this on your WordPress website.
Although Google’s search algorithm is constantly changing, one thing it will always do is check to see whether your website is relevant and has the authority to display for a search term. This is why you when you search for “builders in Manchester” you won’t ever see a website for a dressmaking business in London.
Here are the main 10 factors Google looks at when deciding whether your website has the authority and relevance to display for a search term:
- Site Age
- Active Content
- Load Times
- Social Interaction
- Search Relevance
- Direct Google Searches
- Click Through + Bounce Rate
There are many tips and tricks to help increase your WordPress SEO and therefore make your website perform better. In this article our aim is to help you increase your website’s authority and relevance to help you rank higher, get more hits and therefore potentially generate more business.
1 – Install a dedicated WordPress SEO plugin
As outlined in our article 5 reasons why you should choose a WordPress website, plugins are ways to expand your WordPress website without having the knowledge of difficult coding. There are a number of plugins that can help you with the SEO of your website.
One of the most popular WordPress SEO plugins is Yoast SEO which gives you tips and tricks to help your website perform as you are building your site.
2 – Decrease your website’s loading time
As more and more users are using mobile phones and tablets for searches, having a slow loading website can hurt your Google rankings. This is why you should always try to make your website as fast loading as possible.
As always with WordPress, there are plugins that can help you with this. Plugins such as Smush can help compress your images to make them as small as possible without compromising image quality.
Other plugins such as WP Rocket can help you with page caching, cache preloading, and lazyloading your images – all which help with improving the speed of your website.
3 – Regularly post new content
Actively posting and updating your website is a great way of showing Google that your website is up to date and relevant. One of the easiest way to do this is by creating blog posts such as the one your are reading right now!
Important factors to consider when writing blog posts is to keep them relevant to what your website is about. If you are a painter and decorator then don’t write about how the rise and fall of the Byzantine Empire. Google looks at blog posts the same way as it looks at your web page, and will look for relevance and authority.
Posting blog content is also another great way of generating traffic to your site, and increase your ranking. You can use the Yoast WordPress SEO plugin to analyse your blog posts, and make them rank higher on google.
4 – Get more backlinks to your website
Backlinks are the number one ranking factor for SEO, especially WordPress SEO. Backlinks are when another website on the internet directly has a link to your website. These represent that another website has given you a “vote of confidence” and trusts your website, and that they vouch for your content, article and potentially your business.
There are many ways of increasing backlinks to your website including writing articles and getting published, but one of the easiest ways is by using business listings and directories. Business listings are a key component to enhancing your local search visibility.
Here are some business directories for an easy backlink:
5 – Generate a sitemap and submit it to google
A sitemap is essential a map of your website that shows Google to all of your important pages and content, even if you do not have any internal links (links from within your own website) pointing to them.
You can generate a sitemap by using the Yoast WordPress SEO plugin. You can follow the steps and how to do this here.
6 – Hire a WordPress SEO professional to help increase your Google ranking
As well as designing and building WordPress websites, we also specialise in all things WordPress SEO including; speeding up your site, link building, content management and much more.